Improving user's life is the ultimate goal of the product

UX outcome tries to answer a question: When we deliver great designs, how does it improve someone's life?

By asking this question, we no longer consider what the solution should look like (in terms of UI or other artefacts) - but what is the impact of the resulting product. We are talking about the overall quality of the solution as well.

An outcome is hardly to measure before the product is released and put in the hands of users. It is defined as "how the product affects lives of our users after they started using the software". Are their lives really changed? Can they live without the product afterwards? How hardly?

Users don't want output like: number of lines of code released, the number of tasks finished, or number of artboards drawn; what they want is to get the job done and for the product to change their lives - to make them better and their lives easier.

Users might sometimes want certain features in order to get things done, but what they actually want is to update and improve their life. In an ideal world, product does not exist - only desirable outcomes exist.

So designers' goal is to change the world. To maximize outcomes and impact with their designs.

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